Crafted for Generations.

A Legacy Forged in Precision

Since 1945, HELLER has blended German precision, elegant design, and sustainable quality to redefine home appliances.

The Origin Story

It all started in the mid-40s of the past century in Falkenberg, Germany.

Showing an inspiring pursuit of home appliance manufacturing with a commitment to offering durable, high-quality, and sustainable home appliances that reflect its long history and experience in the industry. In 2024, Heller had fully integrated into ELARABY's portfolio, marking a new era of expansion while staying true to its German roots. The brand is poised to continue its legacy, merging vintage charm with modern advancements, ensuring that Heller remains a symbol of quality and elegance for households worldwide.

The vision behind the name

Meet Herr Ido HELLER the man who engineered endurance.

In 1945, in the small German town of Falkenberg, Herr Ido HELLER founded a company rooted in craftsmanship, clarity, and durability. As a master engineer and passionate creator, he believed that appliances should not only function flawlessly — they should endure.

The name “HELLER” means brightness and enlightenment — a reflection of his values: precision, simplicity, and trust. From his modest workshop, Ido Heller set out to build products that stood the test of time — and he succeeded.

Today, every HELLER appliance still carries the spirit of its founder:
purposeful design, uncompromising quality, and timeless reliability.

Our Vision

At HELLER, our vision is to earn global recognition as the epitome of German craftsmanship in household appliances, setting the standard for quality and precision in every home.

Our Mission

At HELLER, our mission is dedicated to enhancing the quality of life through durable, efficient, and precise household appliances that meet the evolving needs of consumers worldwide. We strive to maintain our German heritage and essence while incorporating the latest technology and design trends.